About Us

David Fitzpatrick

David Fitzpatrick

David, the founder of Clear Strategy, is a leading business and technology professional with over 20 years' experience in Data and Analytics. Throughout his career, David has worked with many leading companies, across multiple industries in Ireland and the UK, helping them define their Data and Information strategies and gain maximum return from their resources and investments. With his very strong commercial focus, David has helped shape and drive innovative solutions to meet, and exceed, customers' needs.

David has led many large Bl Cloud-migration projects, assisting organisations as they advance from "traditional Data Warehousing" to the new world of Cloud, Big Data, Open Data and loT and is considered an expert in his field.

David holds a BSc. in Business and IT and is also a graduate from the internationally recognised Chartered Director Program through the Institute of Directors.

Julie Collison

Julie Collison

Julie is a highly experienced senior Data and Analytics expert who joined Clear Strategy in 2018. She has a very successful career track record and is a former Head of Management Information for Vodafone Ireland and Head of Business Intelligence and Analytics for Three Mobile Ireland. She also has several years' Consulting experience.

Julie has worked in many industries, particularly Financial Services, Telcos and Utilities. She has significant experience in Programme Management, Business Process Improvement, Data Governance and Data Strategy and was the lead for a number of Digital Strategies for large organisations over the last three years.

Amongst other qualifications, Julie holds a Bachelor of Financial Services, an MBA and in 2019 was awarded the Chartered Banker designation, the most prestigious and internationally recognised professional qualification in financial services across the globe. She is currently studying for a Professional Diploma in Data & Analytics.

Our Story

Clear Strategy was set up based on a single yet compelling insight; how organisations use data determines whether they succeed or fail. The potential outcomes are as profound and arbitrary as that. It is the difference between choosing to be a dynamic business with a culture of continuous gains versus being a business where management decisions and operating practice are based on rear view mirror insights.  

We set up Clear Strategy to help our clients to build better businesses, to enable them to turn insights into a powerful source of competitive advantage and value creation.

As successful business people in our own right, with careers in diverse industries, we have walked in our client’s shoes. Had we not we could not help them to transform their businesses.  We have seen at first-hand how businesses can dig into data with no real idea of what they are looking for and no understanding of how to get things right.  

Through our experience, we have seen that there are any number of consultancies offering good technical data solutions, with great business engagement methodologies. We also noticed that they did not take a holistic view of the client’s business and needs. Too often their starting point was selling data solutions rather than understanding the problem the client was trying to solve or how their business operates.

Simply put, we wanted to change that dynamic. We saw that business leaders were poorly served and we were determined to change that.

We understood that leaders needed help. We decided to create a complete end-to-end data consultancy focused on ensuring that our client’s organisations are sustainable into the future. Our rigorous focus is on enabling client organisations to have the highest quality data available to them and understand how to drive increased customer value.  We are committed to excellence in everything we do.

Since Clear Strategy was established in 2018 our business has grown. We have developed trusted relationships across companies and sectors as diverse as industry regulators, insurance, banking, automotive and telecommunications. In every case, we have helped our clients to develop granular and immediate actionable insights which drive performance. Always bringing them nearer to their customers, understanding their purchasing behaviour, their propensity to change, their likelihood to remain loyal, creating comprehensive and complete solutions to reduce churn and increase revenue.

As we continue to grow, you, our customer, will remain at the centre of everything we do. We will never be too big to continually do the small things that matter.  

We will continue to be values led, supporting our clients to be future focused, agile, and efficient.

And we let our customers praise our virtues via our 'Customer Success Index', which is Clear Strategy's core KPI.

Our Team

Our expert team of Consultants have vast experience in a wide range of areas. On the technical side, this includes Data Architecture, Data Modelling and Design, Database Development, Reporting, Visualisation, Business Intelligence & Advanced Analytics and Artificial Intelligence, Machine Learning, Natural Language Generation and much more.

We also have a wealth of Business experience in areas such as Data and Information Strategy formulation, Customer Segmentation, Customer Value Management, Data Education and Training including Data Literacy and building a strong Data Culture.

Data is only as effective as the people using it and we hire great people - to help you maximise the value of your data.

We are Proud of

Our Customer Successes

In Clear Strategy we don’t just say we are Customer Obsessed, everything we do is to deliver value early and consistently. The proof is in our Customer Success Index.

Our client-centric approach has made us the trusted partner of many businesses across Ireland. As a truly value-based, committed organisation, we believe that our customers’ success is our success.

So confident are we in our ability to deliver and in our reputation, that we use our Customer Success Index as our core KPI to promote our business.

How satisfied are you with the overall delivery?
How likely are you to re‑engage with Clear Strategy?
How satisfied are you with the calibre of people?
How satisfied are you with the overall value of engagement
How likely are you to recommend Clear Strategy?
** Customer Satisfaction Index scores are assessed with our customers after each engagement.

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